A GIRL LIVING AND WORKING IN BONDI, AT A POINT IN LIFE WHERE IT FELT LIKE SHE WAS STARTING OVER, HAD THE IDEA TO CREATE SOMETHING THAT STRIPPED AWAY ALL OF THE THINGS IN LIFE THAT SHE DIDN’T REALLY NEED AND TRULY TAKE THINGS BACK TO BASICS.
THE IDEA WAS TO TAKE HER LOVE OF SURF AND SKATE CULTURE AND CREATE SOMETHING THAT WAS AUTHENTIC, SIMPLE AND ULTIMATELY ICONIC, JUST LIKE BONDI BEACH.
FROM THIS NOTION, FIRST BASE WAS BORN.
GREAT BASICS WITH A SPORTSWEAR SLANT.
TRUE, UNDERSTATED, SLICK.
THAT ULTIMATE WHITE TEE THAT GOES WITH EVERYTHING, THE TANK YOU ALWAYS LOOK BANGIN’ IN AND THAT V NECK THAT WORKS UNDER YOUR WORK BLAZER AND DESTROYED DENIM. PERFECT FOR TODAY, ANY DAY, EVERY DAY.
AND JUST LIKE THAT, HERE WE ARE.
Another awesome brand find by He this week. Absolutely killer stuff, and there is little double this brand is about to blow up. First Base, clothing made for beach girls everywhere, well maybe just for bad ass beach girls. Seems like every cool brand is coming out of Australia these days, maybe its their water, but they continue to come up with one good idea after the next. First Base is definitely a brand you are going to start seeing a ton more of, you heard it here first.
P.S. Thee pics on their blog is like a tumblr wet dream