Complete honesty, He tried these shampoos and at first no clue that it was made from beer. 100% did not put two and two together. He couldn't for the life of He figure out what the smell was, but He just knew it was good. Once He found out it was made of beer, it got even more fun, no He didn't try and drink any, but it did quickly become He's favorite new shampoo. Get some BROO.