Similar brands with "similar" products, He would say that the same type of girl is probably buying clothing from both brands, or at least its a close enough style that it fits the same girl. He has never seen either in person, so quality is tossed to the side for the sake of argument (unless there is input).
To be completely honest He featured FLL long time ago and even did an interview with Gillian and Laura, however that was close to two years ago as the brand was just starting to take off. He hasn't ever conversed with the SCF girls, but they seem like they would be cool chicks too.
He messaged both parties on FB for comments, nothing back yet...
Which Brand Do You Like Better?