The King of Fashion --- He will be going through life commenting on fashion as He sees it. He comes here with no formal training in the matter, but He still does not think that makes him unqualified for the position.
"Ted Baker is successful because it has a strong brand identity and brand personality which is rooted in the founder Ray Kelvin's own quirky nature," observes Karinna Nobbs, senior lecturer in fashion branding and retail strategy at the London College of Fashion. "Ted Baker communicates its brand to a very high standard and with a British point of view and sense of humour." Designer accessories
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