The King of Fashion --- He will be going through life commenting on fashion as He sees it. He comes here with no formal training in the matter, but He still does not think that makes him unqualified for the position.
The worst thing you can do when you visit Soho as a tourist is take a picture in front of the DASH store. Absolutely the most miserable thing you can do. The best part for He is the trash that goes into that store. Like the Earth's worst dressed people. There is no chance 99% of the people going into that store buy anything. Not one well dressed person in the entire picture. Not 1, and there are like 20 people in this picture.