BCBG is officially a game changer! They are doing something very few if any at all are doing right now, they are members of lookbook.nu. Lookbook has over 3.5 million unique visitors per month and over 70 million page views per month and the best part is all the rules have gone out the window in hopes of expanding. Brands would be foolish not to take 5 minutes out of their day to post a look. Drives traffics, creates brand awareness, and shows off styles of your own clothing. Why every brando n the planet isn't taking advantage of this opportunity is crazy. Every big brand has a social media manager, isn't this a crucial part it? Pretty sure your twitter account isn't getting 70 million page view. So until lookbook.nu takes the reigns back on their site, if He were running a fashion a fashion brand, He would be exploiting the sh*t outta this opportunity.
P.S. Just keep in mind, when next week you start seeing every brand under the sun on lookbook.nu it was He's fault!
P.P.S. He is for Hire to brands if you need help coming up with other insanely awesome ideas such as this.