Tuesday, November 25, 2014

Introducing...Amuse Society

With the journey being their destination, these two long-time friends have embarked on the most inspiring moment in their careers by launching their own beach lifestyle brand that in their words, "channels a rock muse on a beach holiday.” Amuse Society is the creative vision of industry leaders, Mandy Fry and Summer Rapp, who are bringing to life a new young contemporary beach lifestyle brand. Described as a beautiful contradiction of beach and street and bohemian and rock and roll, their free spirited confidence and entrepreneurial spirit is what ultimately inspired them to launch their first brand together, launching in stores November 2014. 

What do you know, two HottHes making amazing clothing. Again the theory proves true, floodlighting people make good looking clothing. Another brand just toying with He, California could not be calling He's name any louder at this point. Brand after brand just telling He to come visit. If Amuse Society doesn't make you want to run away to a beach and never come back, check your pulse, you might be dead.
-He

P.S. This picture was He's favorite from the lookbook...had to include it.

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Excuse Me But Where is Your Neck?


Good outfit, but a little too turtle-y for He...
-He

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Monday, November 24, 2014

More Skirts Should Come with Pockets...


It's a great outfit, He wants to love it, but the shoes and socks absolutely ruin everything good this girl has going on. A wedge, a combat boot, something, these old man shoes and weird socks make He feel uneasy.
-He

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Saturday, November 22, 2014

Fashion By He's Weekly Top Picks...

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Friday, November 21, 2014

"Calvin Vuitton" the COOLEST Thing You Will See This Year...

If you haven't noticed Calvin Klein Underwear has kind of been a big deal the past 20 years, #MyCalvins is everywhere. But who wants to be just like everyone else? Introducing Calvin Vuitton, the newest, and pretty coolest trend in taking your MyCalvins to the next level. Let GoodlookingOut upgrade your Calvins with some reflective features, to give that night out bra the pop it deserves.
-He


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